The Danish believe in the tradition of Hygge (pronounced "hooga") which is loosely known as "the good life". Family and friends, is hygge. Eating and drinking, preferably sitting around the table for hours on end, discussing the big and small things in life is hygge too. Join our club and your family and friends will receive monthly Kringle shipments. Send a little hygge and learn why Danes are often considered the happiest people in the world!